Being ranked first on a Google search can drastically change your business. It will allow you to capture new customers, organically market your services, and will place your company into a position your competitors will salivate about. Also, this will allow you to save thousands of dollars due to the fact you won’t have to spend marketing dollars in order to increase the amount of lead generation you’re bringing in.
Marketing accounts for over $30 Billion of spending in the United States each and every year. So as a small business owner, it’s very hard to compete with companies that have deep pockets. This is where you need to be creative so that you can catapult your company up the Google charts so that you can bring your value to the marketplace.
Over the past 4 years, I’ve been doing everything it takes in order to increase the output that my brand has to the market. And in 4 years, it’s finally being recognized in the Google search. So, here are the steps I’ve taken in order to get into that number one Google spot and you can too by utilizing these activities.
1. Time is Your Friend.
Just like you build a credit history to build your score, creating an online presence is no different. When opening up a new business, Google hasn’t recognized you in the market place so this will negatively affect your score. In order to make up for your lack of “history”, you will need to create a high octane offensive act when it comes to creating content.
When you start creating content you the early days, it acts as a compound effect. This will give you an unfair advantage compared to the competition that may have a longer history, yet they are failing to give Google what it really wants. Consistent content.
2. Blog Posts and Social Media Posts.
Twitter, LinkedIn, TikTok, Facebook, Instagram, anywhere you can post, start posting. Even if you don’t have a large audience because the search engines will be able to pick up on your activity. This will send the Google Gods to begin noticing your action and eventually you too shall be rewarded.
In the beginning stages, it will be tough. There are many tools out there for you to utilize so that you can post to multiple social platforms through a single portal. This is definitely a game change and something I highly recommend.
When it comes to videos, I don’t believe there’s anything out there right now. So, you’ll have to do those the Old-School way and post those manually to the platforms.
A goal of mine was to post 1 time per day and write 1, six-hundred-word blog post per week. After a few years has gone by this has accumulated to hundreds of posts and Google has not failed to recognize.
3. Google is YouTube and YouTube is Google.
YouTube is owned by Google. And you know who loves Google? Google. So for your videos, start posting these to YouTube regularly. Recommend starting with 1 per week. And now, they don’t have to be lengthy since YouTube has started to compete with Instagram’s Reels and TikTok. You can post what is called #Shorts to YouTube.
You just need to get started and what is the most important is to make sure your title is reflecting your message and your description includes links to all of your social media and websites.
Here’s an example of the description template I’ve started using:
*Description of video*
(Any Handles/Websites) for guests
— Thanks for watching!
Check Out More Content Here:
Place Links to all of your websites here.
Social Media Pages:
Place your Bio here.
4. Use Web Links Religiously.
Whether you have 1 website or 10, it’s super important you start linking these websites together so that Google can recognize that they are one in the same when it comes to building your online brand. If you start a blog, make sure to link that to your company website. If you have a company website, make sure to link that to your YouTube channel.
These organic links will create a tsunami and allow Google to take notice of all of your online activity. Unfortunately, there’s no secret sauce here. Just consistent posting and consistent linking of your websites is the only method I’ve found useful.
5. Reviews You Can Use.
Google reviews are the bloodline of any business. Especially if you’re brand new to the game. Think about all of the people you’ve helped. Whether it was a friend you gave free advice to. Or your very first client. Go back to your roots and ask for something in return. But only ask if you feel like it’s deserved.